Pringles is a brand of snack crisps owned by the Kellogg Company. Pringles are sold in more than 140 countries and have yearly sales of more than US$1.4 billion. Pringles come in many flavors. Standard flavors include original, salt and vinegar, sour cream and onion, cheddar cheese, ranch dressing, barbecue, and loaded baked potato. Some flavors are distributed only to limited market areas.
I was privileged to be given opportunity to rebuild the Pringles.com global website. I lead a team of 5 designers through UX researching, idea conceptions and consultations with the client. We launched the site in 2010 before Pringles was sold by P&G to Kellogs in 2012.